About So So Def Recordings

So So Def Recordings is a renowned American record label founded by producer Jermaine Dupri in 1993, specializing in managing top-tier artists.

Originating from Atlanta, Georgia, So So Def Recordings began its journey in the heart of the Southern music scene, shaping the industry landscape.

Boasting a prestigious client portfolio that includes iconic names like Usher, TLC, and Bow Wow, So So Def Recordings continues to make a lasting impact in the music world.

Core Ethos

Guiding principles that drive So So Def Recordings to excellence

Innovation

We embrace creativity and groundbreaking ideas to redefine the music industry.

Authenticity

We value originality and honesty in our artistic collaborations and business practices.

Empowerment

We strive to empower artists and uplift communities through our music and initiatives.